How did a fragrance company cut device deployment time by 30 percent with a subscription model?

Eurofragance, a global fragrance creator founded in Barcelona over 35 years ago, has standardized its entire device estate under Lenovo TruScale Device as a Service. The shift replaces manual IT setup with factory-configured hardware delivered across seven countries, cutting deployment speed by 30 percent and IT management effort by 60 percent.

Scaling IT across seven countries

The company operates from Barcelona to Mexico, Türkiye, the UAE, India, Singapore and Indonesia. Eurofragance recognized the need to simplify management across its global estate as it scaled quickly. Supporting multiple manufacturers created complexity that slowed troubleshooting and reduced consistency across regions. Fermín Rodríguez Real, Head of IT Solutions and Services, said the goal was to reduce time spent on troubleshooting and improve consistency.

Factory configuration replaces manual setup

The shift transformed how devices were prepared and delivered. Factory imaging and pre-configuration replaced manual setup previously handled by IT, enabling faster deployment and a smoother onboarding experience for employees worldwide.

Devices now arrive factory-configured through Lenovo TruScale DaaS. The service covers the full device lifecycle from deployment to refresh on a predictable schedule. Eurofragance rolled out Lenovo ThinkPad T14 and Lenovo ThinkCentre neo 50t units to employees worldwide. Centralized provisioning and coordinated global logistics ensure devices are delivered and configured consistently across every site. Support follows the same model. This repeatable approach reduces complexity and gives employees a reliable experience wherever they work.

Measurable changes in daily operations

Deployment is 30 percent faster. IT management effort and configuration time both dropped by 60 percent. These improvements accelerate onboarding and reduce operational overhead. IT teams can now focus on more strategic priorities.

Consistency across regions gives a clear competitive advantage, Rodríguez said. Lenovo devices empower teams to collaborate seamlessly with fewer interruptions and fewer technical constraints. The result is a scalable endpoint environment that can grow alongside the business.

Support services that reduce disruption

Premier Support Plus provides direct access to advanced Lenovo engineers and proactive issue detection. Lenovo Device Orchestration enables IT teams to monitor and manage endpoints, helping resolve issues before they affect users. Accidental Damage Protection reduces the administrative burden of unexpected repairs. CO2 Offset Services simplify carbon emission calculations for device lifecycles and align with sustainability goals.

John Stamer, Vice President, General Manager of Global Product and Sustainability Services at Lenovo, said consistency enables scale for companies with global ambitions. By helping Eurofragance standardize its IT environment and simplify device management, Lenovo created a foundation that supports faster growth and better collaboration. A more seamless employee experience worldwide follows.

A foundation for AI-assisted workflows

The standardized endpoint strategy creates a platform for continued expansion. Lenovo's flexible, subscription-based financing model reduces upfront costs and improves cost predictability. With standardized hardware and software in place, new devices can be deployed more quickly across every location. Proactive support is also part of the model.

A standard now underpins everything that comes next, Rodríguez concluded. AI-assisted workflows and stronger cybersecurity are part of that roadmap. Data governance rounds out the priorities. Reliable, high-performance devices with Lenovo's support features make all of this much easier to implement.