What does Ranveer Singh and Gen 3 hardware mean for Ray-Ban Meta owners in India?

The ambassador and the campaign

Meta has named actor Ranveer Singh as the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. The partnership launches the Frame Your True Self campaign. Singh has collaborated with Meta multiple times over the years. He says Ray-Ban has always stood for individuality. Style for him has never been about following a fixed formula. It is about instinct and mood and the freedom to express every version of yourself. The combination of iconic styles and cutting-edge technology makes this partnership feel natural. Ray-Ban's legacy of people who have done things their own way aligns with Meta's vision of building AI glasses for everyone. Singh says he is excited to be part of that story in India.

The association demonstrates how iconic styles and technology blend into everyday life while staying true to individual style. AI glasses that don't just look great but deliver value and help you on the go. Whether you're building healthy habits or navigating a busy calendar. All without reaching for your phone.

Gen 3 hardware: weight, battery, and a programmable button

The third generation of the world's best-selling AI glasses packs the tech wearers love into a slimmer, more comfortable design. Battery life reaches up to nine hours. That is one hour more than Gen 2. Professional-adjustable temple tips and adjustable or swappable nose pads add comfort. Overextension hinges help too. A new 6-mic array cuts more than 90 percent of background noise. Calls and voice commands stay crisp and clear even on windy or crowded streets. A 12 MP camera captures photos. 3K Ultra HD video recording captures video. Dynamic photos let you choose the best frame so you get a standout picture every time. A built-in LED light helps make people around you aware if you're taking photos or video. This feature has existed on every generation.

The glasses come in 27 color and lens combinations across three styles. Aviator and Zena are two of them. Zena is a bold new cat-eye frame. Wayfarer completes the lineup. A limited-edition Aviator marks the 90th anniversary of the original. Prices start at INR 44,300. Sales start at meta.com and in.rayban.com. Consumer electronics retailers and leading optical and eyewear retailers in India also carry the product.

Audio-only glasses and the Muse agent

A lighter audio-only model is coming soon. Ray-Ban Meta Audio glasses weigh just 43 grams. They are light enough to wear all day. You can listen to music and podcasts. Take calls that capture your voice more clearly than earbuds. Talk with your AI assistant hands-free for up to 12 hours on a single charge. The included charging case adds up to 48 hours.

Muse arrives on AI glasses in the coming months. Hands-free access activates by saying your agent's name. Muse can also act on what you're looking at. Ask about a product on a shelf or a flier on a wall. A long list of school supplies works too and Muse can take action. The Audio model and Muse rollout dates have not been specified. How many Gen 2 units remain in circulation the announcement does not say.